Ole Miss Athletics announced a new partnership today with TheLinkU that integrates the platform into the department’s existing NIL infrastructure and includes collaboration with The Grove Collective to enhance opportunities for Rebel student-athletes and support revenue growth.
Through the partnership, TheLinkU will provide Ole Miss access to national and regional brand partnerships, along with its proprietary NIL technology platform that centralizes compliance, contract management, and reporting. The platform also creates streamlined ways for businesses, donors, and fans to engage with Rebel student-athletes.
What this means:
- Ole Miss is the fifth Power 4 school to sign with TheLinkU in the last 6 months and the fifth Power 4 School to sign with TheLinkU:
- SEC: Texas A&M, Arkansas, and Ole Miss
- ACC: Georgia Tech
- Big 12: Houston
- TheLinkU becomes a core part of Ole Miss’ NIL and revenue infrastructure
- Expanded access to national and regional brand partnerships for Rebel athletes
- New ways for fans to engage through memberships, athlete-branded merchandise, personalized video content, autographs, and in-person experiences